Pilot & Model

The Full Yield’s visionary and highly differentiated approach to the healthcare crisis has received national attention by The New York Times, Fast Company, The Boston Globe, and Employee Benefit News among others, and was the subject of the lead Harvard Business School case in 2011’s Agribusiness Executive Seminar.

After eight years of dual-industry research and development, in July of 2011 The Full Yield concluded a rigorous 18-month pilot test of both its integrated, 12-month health improvement and weight loss programming for individuals and its collaborative business model.

Partners in this hugely successful pilot were Harvard Pilgrim Health Care, the #1 ranked commercial health plan in the U.S. for the previous eight years, and Roche Bros. Supermarkets, a leading grocery chain in Massachusetts. With them The Full Yield provided their proprietary integrated program to seven employers, spanning multiple industries and demographics (among them John Hancock, EMC, the City of Boston, Draper Laboratory, Delta Dental, and Abt Associates). And with Harvard Pilgrim, Roche Bros., Flying Food Group, Aramark, Sodexo, and Epicurean, The Full Yield rolled out a supermarket and cafeteria-based educational program and a tri-branded line of fresh and shelf-stable meals meeting market-leading nutrition standards, creating a “surround sound” effect for groups well beyond those participating directly in the program.

The Full Yield successfully demonstrated that when higher food quality and food education are designed into programming and products, individuals and their social groups can be engaged in measurable, fast-acting and sustained lifestyle improvement, and demand for health-supporting products can create profitable opportunities in both the healthcare and food industries—creating a win-win for everyone.